Answer engine optimization · India & UAE
When buyers ask AI, be the answer.
Your customers now ask ChatGPT, Perplexity and Google's AI who to buy from. Citewell tests what those engines recommend in your category, shows you why rivals get named, and builds the fixes that put your business on the list.
Best specialty coffee roasters in Bengaluru?
Here are the roasters people recommend most:
- 1Your business[1] [2]
- 2A rival roastery[3]
- 3Another rival[4]
Illustration · this is the result Citewell works toward
Every audit asks the engines your customers use
- ChatGPT
- Perplexity
- Google AI
- Claude
Why it matters
An AI answer names three to five businesses. Everyone else is invisible.
Ranking on page one of Google used to be enough. Now the buyer asks one question and gets one short list. If you're not on it, they never see you.
Buyers searched, scanned ten blue links and compared a few websites.
They ask "best family meal deal near me" and the AI picks for them, citing the guides, listings and reviews it trusts.
Most businesses have never checked what AI says about them, and SEO reports don't measure it.
Measures where you appear in AI answers, finds the reasons, and fixes them every month.
How it works
From invisible to recommended, in five steps.
Ask the engines
We write the questions real buyers ask in your market and put them to ChatGPT, Perplexity, Google and Claude, live.
Read your site
We crawl your key pages and check what AI can read: FAQs, structured data, robots.txt and llms.txt.
Find why rivals win
For each rival AI names, we show the questions they beat you on and the sources behind it.
Build the fixes
FAQ pages, schema, comparison pages, rewrites and pitches to the sites AI cites, written and ready to publish.
Re-test monthly
We ask the same questions again, so you see which answers you've moved into and what to do next.
Sample report
See exactly where you stand, engine by engine.
This is the report format you get every month. The numbers below are from a sample audit of a fictional coffee roastery.
AEO score
Competitive, not yet first
By engine
Where you're missing
Fixes we built this month
Sample data for a fictional business. Your report uses your real answers.
What you get
Not just a score. The work that changes it.
Engine scoreboard
Your score on each engine, share of voice against rivals, and the exact questions you're missing from.
Site readiness check
What AI can read on your site today: FAQs, structured data, crawler access, llms.txt.
Competitor breakdown
Head-to-head against each rival AI names, with the sources and pages behind their wins.
Ready-to-publish fixes
FAQ pages, schema code, comparison pages, answer-first rewrites and llms.txt, written from your audit.
Outreach kit
Pitches and listing requests for the guides, marketplaces and communities AI cites in your category.
Monthly re-tests
The same questions asked again, so you can see which answers you've moved into.
Pricing
Plans for businesses that want to be recommended.
Start from ₹1,299 a month. Cancel anytime. Prices in Indian rupees (INR).
Starter
For one business getting on the list
Billed monthly
- 5 buyer questions tested monthly on 4 engines
- AEO score and engine scoreboard
- Site readiness check
- 1 ready-to-publish fix each month
- Monthly report on WhatsApp
Growth
For businesses competing for the top spot
Billed monthly
- 15 buyer questions tested monthly on 4 engines
- 3 ready-to-publish fixes each month
- Outreach kit with pitches for the sites AI cites
- 2 competitor breakdowns
- Before-and-after re-tests of lost questions
- Monthly report
Pro
For multi-location brands and groups
Billed monthly
- 30 buyer questions tested every 2 weeks
- Up to 2 locations or brands
- 6 ready-to-publish fixes each month
- Outreach drafted and tracked for every cited source
- Every rival tracked
- Priority WhatsApp support
One-time AEO audit
15 buyer questions on 4 engines, a competitor breakdown and a 4-week fix plan, without a subscription.
Prices in INR. Pay by UPI. Taxes extra where they apply. No setup fees. Cancel any time before your next billing date.
Free AI visibility check
Find out if AI recommends you. Free.
Tell us about your business and we'll send a short report on WhatsApp within 48 hours.
- [1]3 buyer questions from your market
- [2]Answers from ChatGPT, Perplexity and Google AI
- [3]Who gets named instead of you
- [4]The first fix we'd make
FAQ
Questions we get asked.
What is AEO?
Answer engine optimization is the work of getting your business named in AI answers, the way SEO gets you onto Google's results page. AI engines build answers from sources they trust: your website, guides, listings, marketplaces, reviews and forums. AEO makes sure those sources describe you clearly and recommend you.
Can you guarantee my business will be ranked first?
No. Nobody controls what an AI engine says, and anyone who promises that is guessing. What we guarantee is the work: real tests on live engines each month, the reasons rivals get named, and finished fixes aimed at those reasons. You see every answer, so you can judge progress yourself.
How soon will I see changes?
It depends on the engine and on how often the sites it cites are updated. Fixes on your own site can be picked up quickly; new listings and press take longer. That's why we re-test the same questions on a fixed schedule and show you each change.
Do you need access to my website?
No. We read your public pages. Fixes come as ready-to-paste copy and code with step-by-step instructions, so you or your developer can publish them. If you'd like us to publish them for you, we can arrange access separately.
Which engines do you test?
ChatGPT, Perplexity and Google's AI answers live, plus Claude. We ask each the same buyer questions so you can compare them side by side.
Do you work with businesses outside India?
Yes. Most of our clients are in India, and we also work with businesses in Dubai and the wider UAE. We write the buyer questions for your city and test them the same way. Plans are billed in INR and paid by UPI.
Can I cancel?
Yes. Plans are monthly and you can cancel any time before your next billing date. Yearly plans are billed once for 12 months at the price of 10.
Ask AI about your business before your customers do.
Start with the free check. If you're already recommended, we'll tell you, and it costs you nothing.